Vidjogames has been contacted by a source connected to X-Play; and we’ve verified the validity of the source’s connection to the company. The source, speaking on the condition of anonymity, sheds light on how X-Play has been dealing with the PR nightmare that the CIDG raids on Datablitz has created, and X-Play’s partnerships with game publishers.
According to the source, the NBA 2K Philippines Facebook page, which claims to be “the unofficial fan page of NBA 2K13” is part of and run by X-Play. This is actually made obvious by the page’s X-Play/NBA 2K13 cover photo, and because the page only posted X-Play’s statements on the raid issue. However, what’s weird is that when the page posted X-Play’s press release, the page said “We were able to get our hands on the official statement ” as if the statement came from a different source when the page was also being run by X-Play personnel. Whether it was just weird wording or a motive to appear independent from X-Play is not clear at the moment.
The source also stated that X-Play PR-folk (outsourced) have been creating dummy accounts across the various local forums where the issue was being discussed, in order to try and ease up the beating X-Play has been getting, and build some goodwill on the company’s part.
As for the question of whether X-Play took advantage of their connection with GMA News in order to damage Datablitz’s reputation further, the source said that X-Play did not ask GMA to write the initial article; which claimed that Datablitz was selling pirated copies of games. Knowing this, it can be assumed that GMA got the false info from clueless cops who thought they actually got copies of pirated games. It’s kind of sad that cops or media can be that bad at reporting/verifying whether DB sells pirated games when there are signs like this inside DB’s branches.
The source also discussed X-Play’s partnerships with external entities. According to the source, X-Play has dealings with Blizzard, 2K Sports (the source however was not familiar with the specific details of this partnership), and NBA Philippines (in cooperation with Philstar, which runs the ph.NBA.com site).
By having dealings with Blizzard and Take 2, X-Play is connected by extension to Activision and Take 2 Interactive, as Blizzard is a subsidiary of Activition, and 2K sports is a subsidiary of Take 2. Because of this, and this is purely speculation at this point, X-Play might be looking into being the exclusive local distributor for other heavy hitting titles such as Call of Duty (published by Activision) and Grand Theft Auto (published by Take 2 Interactive).
In closing, the source blamed the bad press X-Play has been getting on false reporting by the media, and the harsh methods taken by the police.
Vidjogames might have additional information on this story as the weekend progresses.
The source maintains that as previously reported, X-Play had nothing to do with the raid and for the most part, the company was taken off-guard by what happened . At the very least – the source was unaware of any communications between his company and the CIDG after the initial complaint was filed back in late October, after NBA 2K13 was released.